Without question, the Indian Premier League stands as the most profitable T20 cricket league worldwide. Not only does it generate significant revenue under the patronage of the Board of Control for Cricket in India (BCCI), but its global fan base is also unparalleled in the realm of cricket leagues. The surging popularity and financial gains of the IPL have also catapulted the brand value of its individual franchises. So, which franchise boasts the highest brand value of them all?
In a study published by Houlihan Lokey, the financial worth of all 10 franchises has been assessed. As expected, topping the list is the Chennai Super Kings, captained by MS Dhoni, with a valuation of $212 million. They are closely followed by the Royal Challengers Bangalore, led by Virat Kohli, at $195 million, and Mumbai Indians, captained by Rohit Sharma, valued at $190 million.
Chennai Super Kings
The Chennai Super Kings, one of the most triumphant franchises in the league, arguably boast the largest fan following in India, largely due to the allure of their captain, MS Dhoni. As for the Royal Challengers Bangalore, Virat Kohli is undeniably the main attraction for the audience.
Chennai Super Kings have cemented their status as a legendary brand within the IPL. Notably, one of the most consistent teams, they have reached the finals an impressive 10 times in the 14 seasons they’ve participated, clinching five championships.
Additionally, their broad, nationwide fan base is captivated by the charisma and leadership of Captain Mahendra Singh Dhoni, who has been instrumental in shaping a strong brand persona that resonates with cricket fans all over India. This has enabled CSK to demand premium sponsorships. The team is also popular among Cricket betting fans globally. If you wager on cricket, consider using the Rajabets promo code for a more immersive betting experience.
Their branding approach, fan interaction strategies, and commitments to corporate social responsibility have all played a role in their sustained success and escalating popularity. With a brand valuation of $212 million and a year-over-year growth rate of 45.2%, CSK holds the top position in both brand and business value rankings.
Royal Challengers Bangalore
Trailing closely behind Chennai Super Kings, Royal Challengers Bangalore holds the second spot in both brand and business valuation, with a brand worth of $195 million—a 52.3% increase from the previous year, outpacing Mumbai Indians. Known for its fervent fan following and vibrant team persona, RCB enjoys widespread popularity not just across India but also on social media platforms, facilitated by year-round high fan engagement.
The star power of Virat Kohli, arguably the finest batsman of his generation, brings a unique magnetism to the team. RCB’s skill in emotionally connecting with its fan base and its ongoing efforts to cultivate a strong brand identity have continually fueled its lasting appeal. This has also been a draw for top-tier sponsors willing to invest at premium rates, as evidenced by the team’s recent multi-year partnership with Qatar Airways.”
Five-time IPL winners, the Mumbai Indians, rank closely behind in third place with a 2023 brand valuation of $190 million. Although they haven’t reached the IPL playoffs in the past two seasons, their brand value has still experienced a significant growth of 34.8%, up from $141 million in 2022.